Dave's Book Reviews "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
-Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires
"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
-Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."
-Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
-Blaine Parker, author of Million-Dollar Mortgage Radio
"Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."
-John Klymshyn, author of Move the Sale Forward
Exceeded my expectations!
"I have read 100+ sales books over the
years, and find that many of them share similar concepts, with a
slight twist, about the 'art of sales', and this book brought
refreshing ideas and a strong methodology surrounding persuasion. It
also gives excellent examples and lessons on how to incorporate it
into one's life. The one thing I am also impressed with is that it
reads more like a story, with great mental images, which makes it a
much more enjoyable book to read. I highly recommend this book for
anyone at any level in their career who wants to 'get what they
want."
- Todd Carlson "Sales God",
Jacksonville, Florida USA
This book is deadly . . . to your
competitors!
"I've been a student of persuasion, a salesperson and an advertising
agency owner for some time. This book breaks down the persuasion
process into easy to use pieces so that anyone can succeed. Most
persuasion books cover theory (and that's not bad), but this book
goes well beyond the theory and shows specifically how to apply
proven principles of psychology, and neuroscience to any persuasive
situation. What I found really interesting is that this book is as
appropriate whether you persuade for a living (and we all do at some
level) or whether you just want to get more out of your interactions
with others. I'd as quickly recommend this book to my pastor as I
would my sales team (all of which are receiving copies). If you need
to persuade in person or in writing or any other way for that
matter, this book is for you."
- Jon Clark "www.palmtreepromos.com",
Port Charlotte, FL
This Is The "Definitive Guide" To
Persuasion...No Question About It!
"If you
want to get what you want without manipulating others, you must read
this excellent book by Dave Lakhani. You will discover that success
is a team sport. It begins with knowing how to interact with
yourself so that you can work in the best interest of others to help
them achieve what they want as both of you win! In very lucid
language, Dave Lakhani provides the content and more importantly the
context to help you persuade your way to the top in any situation.
It's so good, I have read it from front to back three times already.
I can't recommend this book enough! Well done, Dave!"
- Glenn F. Dietzel "AwakenTheAuthorWithin.com",
Sarnia, Ontario
The Most Practical Persuasion
Book Available Today
"This
book is very powerful in the way it breaks the persuasion process
down into easy to use processes whether you persuade in person,
through advertising, or through the media.
I learned at least 15 new ideas that I'm applying over the next week
to my sales and marketing process. I particularly liked the detailed
explanation of persuasive story telling and the easy to use process
for eliminating sales objections. The author has done a great job of
balancing scientific explanations and research with practical
applications that you can use in your business or personal life
immediately. If you are a fan of Robert Cialdini, Robert Greene or
Kevin Hogan, you'll find this book hard to put down. I really like
the way it shows you step by step how to apply persuasion techniques
to sales, advertising, copywriting and negotiating. I strongly
recommend this book to anyone who hopes to learn how to persuade or
to persuade better."
- Caitlin Gray,
Idaho
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